News / Game Developer
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.
At a glance
The toy company wants to develop, publish, and operate video games based on its sprawling brand portfolio.
Why it matters
Useful context for understanding how studio and publisher decisions can shape updates, launches, monetization, and long-term game support.
Industry
Original source
Game Developer / www.gamedeveloper.com
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