Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money

10 billion hours in RobloxToy company Mattel is getting into the videogame business with the launch of Mattel Game Studios, which it says "will develop, publish, and operate original interactive experiences inspired by Mattel’s portfolio of iconic brands." But the approach it's taking to that task is rather different from what we've seen in the past.The launch of the new division actually arises from a previous ent

Relevant for PC players because hardware, storefront, and platform shifts can affect game performance, pricing, and server communities.